On sunday I went to Ben & Jerry's Summer Sundae - the picture above shows up-n-coming bright young things Captain on the distant stage. The post title link takes you to an article about how the B&J organisation is gradually finding its way back towards
returning to the principles of social activism embraced by its founders Ben Cohen and Jerry Greenfield, who gave up the day-to-day running of the company 10 years ago.
So, a hippy rock festival on a hot summer day with as much free ice cream as you could get down your gullet and a host of stalls emphasising different slants on ways to save the planet or at least not to flog it quite so flaming hard all the time. Worthy gestures are always a good start, add in a good time and the world briefly seems a better place than it does watching the news on the telly.
Here's the proof of how far I got with the ice cream consumption, and something else about it that impressed me -
a bio-degradable 'plastic' bottle made entirely of corn, and one where the profit on each bottle goes towards cleaner water efforts all around the world. Up with this sort of thing!
On sunday I went to Ben & Jerry's Summer Sundae - the picture above shows up-n-coming bright young things Captain on the distant stage. The post title link takes you to an article about how the B&J organisation is gradually finding its way back towards returning to the principles of social activism embraced by its founders Ben Cohen and Jerry Greenfield, who gave up the day-to-day running of the company 10 years ago.
So, a hippy rock festival on a hot summer day with as much free ice cream as you could get down your gullet and a host of stalls emphasising different slants on ways to save the planet or at least not to flog it quite so flaming hard all the time. Worthy gestures are always a good start, add in a good time and the world briefly seems a better place than it does watching the news on the telly.
Here's the proof of how far I got with the ice cream consumption, and something else about it that impressed me - a bio-degradable 'plastic' bottle made entirely of corn, and one where the profit on each bottle goes towards cleaner water efforts all around the world. Up with this sort of thing!
